Promoting Spoken Word Poetry with the Toronto Poetry Project
Background:
The Toronto Poetry Project was founded in 2005 by local poet and journalist David Silverberg with the goal of promoting spoken word poetry in Toronto and beyond. The organization is best known for the Toronto Poetry Slam, one of the largest spoken word events in Canada. The Toronto Poetry Project also sends poets to represent Toronto at various festivals and slam competitions across North America.
Challenge:
The Toronto Poetry Project needed to establish a strong online presence to reach and connect with individuals interested in spoken word poetry. They also needed to develop a website that would serve as a resource for information about their events and opportunities for poets, as well as a platform for purchasing tickets and merchandise.
Solution:
The Toronto Poetry Project partnered with Omor Bros for web development to create a visually striking and user-friendly website that highlights their events, opportunities for poets, and mission. The website was designed to be easily navigable and accessible for users of all abilities. It includes information about upcoming events, past events, and opportunities for poets. The website also includes a robust e-commerce platform, allowing customers to easily purchase tickets and merchandise online.
As all of their events are currently online, the website also includes a platform for live streaming events and hosting virtual poetry slams.
The agency also worked with the Toronto Poetry Project to provide consulting and maintenance work to keep the website up-to-date and ensure it continues to serve the needs of their community.
Results:
The new website has helped the Toronto Poetry Project establish a strong online presence and reach a wider audience. The website has been well-received by the community and has become a valuable resource for information about spoken word poetry events and opportunities in Toronto.
The Toronto Poetry Project has also seen an increase in ticket sales and merchandise purchases since the launch of the new website. In addition, the organization has been able to adapt to the current situation and continue to promote spoken word poetry through their virtual events and live streaming.
Conclusion:
The Toronto Poetry Project has been able to establish a strong online presence and connect with a wider audience, thanks to a well-designed website that serves as a valuable resource for information about spoken word poetry events and opportunities. The organization has successfully adapted to the current situation and continues to promote spoken word poetry through their virtual events and live streaming. The Toronto Poetry Project continues to work with the web development agency for consulting and maintenance work to ensure the website remains up-to-date and serves the needs of their community.