Promoting Grassroots Education with TRAD Magazine
Background:
TRAD Magazine is a grassroots educational organization that aims to promote and support education in communities that are under-served or marginalized. The organization’s goal is to create opportunities for individuals to gain access to education and training, and to help them to achieve their full potential.
Challenge:
TRAD needed to establish a strong online presence to reach and connect with individuals and communities interested in education and training. They also needed to develop a website that would serve as a resource for information about their organization and its activities, as well as a platform for promoting education and training opportunities.
Solution:
TRAD partnered with with Omor Bros for branding and web development to create a visually striking and user-friendly website that highlights their mission, events, resources, and community. The website was designed to be easily navigable and accessible for users of all abilities. The homepage of the website is Trad Magazine, it is an online platform that promotes education and training opportunities in under-served communities, and highlights success stories of individuals who have been able to improve their lives through education and training.
The agency also worked with TRAD to develop a branding strategy that accurately reflected their mission and values. This included creating a logo, color scheme, and messaging that resonated with TRAD’s target audience.
Results:
The new website and branding strategy have helped TRAD establish a strong online presence and reach a wider audience. The website has been well-received by the community and has become a valuable resource for education and training opportunities in under-served communities. The organization has also seen an increase in engagement and membership since the launch of the new website.
In addition, TRAD has been able to connect and collaborate with a wider range of organizations and individuals in education and training. This has led to new opportunities and partnerships for TRAD and its members.
TRAD also continues to work with the agency for consulting and maintenance work to keep their website up-to-date and ensure it continues to serve the needs of their community.
Conclusion:
TRAD has been able to establish a strong online presence and connect with a wider audience, thanks to a well-designed website and a branding strategy that accurately reflects their mission and values. The organization continues to work with the agency for consulting and maintenance work to ensure the website remains a valuable resource for education and training opportunities in under-served communities.